Breedlove
Beauty + Wellness
Accelerator

Are you an Atlanta-based company with a Beauty or Wellness product line and prepping for the biggest sales season of the year?

Program Overview

BREEDLOVE Accelerator presents Small Business Season  a 6-week virtual accelerator to help you prepare your digital and promotional strategy to have a successful Black Friday, Smal Business Saturday, Cyber Monday & Christmas season.

Preparation

We’ll work with each company to develop a roadmap, provide tools, and develop the skills needed to prepare their brands and products for growth.

Scale

Once each company is prepared for growth, we will align their businesses with the knowledge and resources to increase distribution and revenue.

Key Dates

The inaugural cohort of  BREEDLOVE Accelerator will convene, virtually, every week. Each founder, or a team member, is required to attend each mentoring session throughout the 6 weeks.

Application Deadline

Wednesday, November 4th

Program Start Date

Saturday, November 7th

Program Conclusion

Thursday, December 17th

Ready to take your business to the next level?

OUR mission

Inspired by Sarah Breedlove, the maiden name of the first self-made female entrepreneur and innovator Madam C.J. Walker, the Breedlove Accelerator is designed with one mission in mind: Help Black Beauty and Wellness companies maximize their potential.

Weeks

StandOut Companies

Amazing Mentors

Mission

Program details

We’re excited to provide a 6-week course dedicated to your success during this holiday season.

Weekly Training

Experienced mentors provided tips and strategies

Growth Resources

Downloadable guides for ads and promotional planning

Free Website Enhancements

Work with a professional web developer to ensure your site is ready to handle Small Business Season.

Ready to take your business to the next level?

Our Focus

For 6 weeks we will work with select Atlanta-based beauty and wellness companies with early revenue and the following attributes:

Website Optimization

Ensuring your website effectively communicates with your consumers and can handle inceased volume.

Promotional Planning

Proven promotional planning strategies to ensure you have your most profitable season ever.

Increase Revenue

Unlock the art of using ads to drive traffic to your site and hit your revenue goals.

Our MENTORs

Our mentors are an accomplished group of entrepreneurs, executives and industry experts.

Website Readiness

Justin Dawkins - ATL Digital Coach, Google

Grow Holiday Revenue w/ Paid Ads

Gamal Codner - Founder, Fresh Heritage

Performance Measurement

Lavonya Jones - Founder, Consiously Funded

Holiday Sales Planning

Anthony Standifer - CMO, mSEED Group

Our founder

Akuba Torvikey Dawkins is an award-winning Product Development Manager with a passion for innovation, consumer insights, and product testing. From legacy to entrepreneurial brands, she’s worked with dozens of cosmetic and hair care companies to deliver growth, product innovation and marketing strategies. She has launched and tested 100+ products during her career. 

In addition to her professional endeavors, Akuba serves as the co-founder of Gravity Venture Partners where she combines her beauty and technology background to identify and support black-owned startups. 

 

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Say Hello!

We’re always looking for ways to increase the value of our offering by partnering with individuals and companies who want to make the beauty and wellness industries more equitable for Black entrepreneurs.